SURF LIFE SAVING

CORNWALL

As a brewery situated just over a mile from the coast, we are proud and thankful to have 19 surf lifesaving clubs dotted around the Cornish Coast. This summer we are campaigning to raise awareness of the vital work these hardy individuals do to keep beaches safe and to save lives and are donating £9000 to Surf Life Saving Cornwall to fund essential lifesaving equipment.

Back in 2020, Sharp’s and Carve surf magazine came together to create this short film to say thank you to the surf lifesaving communities of Cornwall and Devon, whose selflessness ensured the safety of beach goers during the spring heatwave and first wave of the global Covid-19 pandemic. The film, made by the team behind Carve Magazine, honoured the lifesavers who also received a gift of Sharp’s Offshore Pilsner for their selflessness and bravery. In addition, a Just Giving page was set up to raise funds for lifesaving equipment across the beaches of the south west, generating around £1000 in donations.

This year, we plan to renew the campaign to further raise awareness of the work done by surf lifesaving clubs and will be promoting the campaign on ‘font danglers’ at Offshore Pilsner taps at stockists across Cornwall – find your local stockist here.

As well as promoting the campaign at the bar, Sharp’s and Carve are creating a new legacy film to promote awareness and say “thanks” to the lifesavers, which will be shown on social media throughout the busy summer season.

Steve England of Carve Surf magazine said, “It is simply phenomenal the lengths these clubs go to, to keep us safe and out of danger. Last year saw perhaps the biggest mobilisation of coastal lifesaving communities ever seen in the UK. All of this incredible life-saving work was done with basic equipment and quickly established safety procedures. They deserve a huge “thank you” and that’s what this film, and campaign, is delivering.”

Steve continued, “Surfers and surf lifesavers are on the front line on Cornish beaches. Every year they help save lives and prevent tragedies. After our campaign last year, Sharp’s really wanted to continue putting back into the community and raise the stakes with a donation that will make a huge difference. After liaising with local surf clubs and Surf Life Saving Great Britain, it was decided that funding the first aid kits would ensure lifesavers around the busiest beaches in Cornwall would have access to the most up-to-date kit to help treat casualties. It is a donation that will provide a legacy and really help the amazing volunteers who invest their time and knowledge in keeping others safe on the our beautiful but sometimes treacherous coast."

Rachel Williams, Sharp’s Communications Manager says, “Our incredible beaches and the communities that serve them are so important to us and as a North Coast business it gives us great pride to be able to raise awareness of the courageous acts of the volunteer Surf Life Saving Clubs. The work these clubs do is truly inspirational and humbling and we know that we will never be able to thank them enough. That said, we do hope that our donation and awareness raising will help in their efforts to carry out this life-saving work.”

Nigel Bowden, Chairman of Surf Life Saving Cornwall says; “Surf Life Saving is an integrated part of our coastal communities and works constantly to keep our beaches safe. All our Cornish lifesaving clubs and volunteers are self-funding. The pressure on finances during the busy summer months to keep our first aid kits ready is acute and this generous assistance from Sharp’s with the support of Carve will be a lifesaver”
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