Sharp’s Brewery back Cornish rugby clubs in fight against single-use plastics

Local MPs Steve Double and Scott Mann joined us and the MPs’ local rival rugby clubs in celebrating the launch of a new reusable pint cup scheme in collaboration with eight of its sponsored Cornish rugby clubs at St Austell RFC on Saturday the 9th of February. The brewery has had almost 7,000 reusable plastic pint cups made, some with dual branding of Doom Bar and the respective clubs.

The new scheme is an incentive to reduce plastic waste with spectators and club visitors paying a deposit of £1 during matches and events. The sum will be paid back in full upon the return of the cup and should drastically decrease the amount of single-use plastics used at these Cornish rugby clubs each year.

The launch of these reusable plastic pint cups was tagged onto a pre-match carvery followed by a true ‘Doom Bar Derby’ between the home team St Austell RFC and visitors Wadebridge Camels RFC, both of which are Sharp’s Brewery sponsored clubs. Despite it being a close match, Wadebridge Camels RFC took the glory winning 27 – 24 against the home team.

Also present at the event was the mayor of St Austell, Gary King, who was intrinsic in the development of ‘Plastic-Free St Austell’ and is proud to be a determined force for good in the fight against plastic. Also present was Steve Double MP and Scott Mann MP, cheering on their local teams and supporting the new Sharp’s scheme which is very much in line with their roles fighting single-use plastics with the Ocean Conservation All-Party Parliamentary Group.

Being based in Rock, on the north Cornish coast, we're passionate about taking care of our surroundings and the wider marine and coastal environment. Amongst other activities, over the past four years, we've contributed over £32,000 to help Cornish beach communities achieve their Blue Flag and Seaside Awards status. We has also donated a number of litter pickers to the community interest group, Beach Guardian, and collaborated on Keynvor with Universal Music. Keynvor is a four track EP created from the sounds of the Cornish ocean transformed into a recording artist. Every stream from Keynvor, raises money for the Cornwall-based charity Surfers Against Sewage.

Mayor of St Austell, Gary King, said: “As the largest town in Cornwall, St Austell is yet to receive plastic-free status but this initiative takes us one step closer to this goal. It is our hope and ambition to receive plastic-free status as soon as possible and we thank Sharp’s Brewery for its incredible support towards our local rugby club and town.”

Joel Double, Chairman of St Austell RFC, said: “We’re so thankful to Sharp’s Brewery for helping us do our part to reduce plastic waste on our home turf. These fantastic new reusable cups will prevent 5,000 single-use plastic cups from going into the waste stream annually and will in addition save us at least £250 a year. We are confident that customers and visitors to the club will support this initiative and understand the environmental benefits.”

Dai Griffiths, Commercial Director at Sharp’s Brewery said: “The Sharp’s team are always thrilled to sponsor Cornish rugby and support the environment and this initiative is a simple yet effective way to do both. Doom Bar has a long history of supporting Cornish rugby clubs and we’re delighted to be bringing fresh initiatives to clubs who will reduce waste and save money in the process. A big “thanks” to all the clubs taking part in this single-use plastic programme.”

We currently sponsor eight Cornish clubs, which include Camborne RFC, Wadebridge Camels RFC, St Austell RFC, Launceston Rugby Club, Bodmin RFC, Penryn RFC, Bude RFC and Truro RFC. Each club is set to make significant savings from the reusable plastic cup scheme. Camborne RFC, for example, has estimated they will be saving £420 a year, eliminating over 8,400 single-use plastic pint cups being purchased by the club over a twelve month period. St Austell RFC has estimated that they will be saving approximately £250 over a twelve month period.