The Xchanging Boat Race 2010
Sharp's is pleased to announce that our flagship brand, Doom Bar, is The Official Beer of The Xchanging Boat Race 2010 taking place on Saturday 3rd April on the River Thames in London.
This prestigious annual event draws crowds of up to 250,000 spectators and is broadcast to an estimated 200 million people in more than 150 countries around the world.
Sharp's is very proud to be associated with The Xchanging Boat Race 2010, which is one of the top five televised annual sporting events in the UK and in keeping with our sponsorship of all things watersports. The opportunity to promote our wonderful beer alongside some big company names in the capital is very exciting and we wish both crews the best of luck on the day!
As the fastest growing cask beer in the South East you will find our flagship beer Doom Bar on sale in premium outlets across the capital. Also please watch this space for further announcements of our Official Boat Race trail outlets and promotional activity.