Doom Bar tops the Cool Brands list!
CoolBrands have announced what we have long believed, that Doom Bar is the coolest ale brand in the UK!
Coming top of the ales list in this year's CoolBrands awards, Doom Bar was chosen by an Expert Council of influencers and members of the British public.
Approximately 1,250 were shortlisted and this shortlist was scored by two separate groups of voters - the independent and voluntary Expert Council, comprising 39 opinion-formers and a nationally-representative group of just under 3,000 British adults.
The opinions of the Expert Council (80%) and the British public (20%) were combined and the best performing brands awarded CoolBrands status.
Out of all of these brands, Doom Bar was top of the ales category, sitting alongside other category winners such as Dom Perignon (Champagne) and Absolut (Vodka).
Not bad for a little Cornish beer!